Polestar
pre-owned
mission
Develop a launch campaign for the Polestar Pre-Owned Program that highlights the precision and quality behind all 112 checkpoints to certify a pre-owned Polestar car.
insight
The 112-point checklist is completed with the same precision and care as a Formula 1 pit crew — just with a little more time to perfect every detail.
solution
Checked and certified – Rooted in our racing heritage, we brought a bit of pit stop energy to the process of preparing a pre-owned Polestar, reflecting the precision and care that goes into making each one feel as good as new again, ready for another lap.
Credits:
Creative/AD: Martin Victorin, Albin Larsson & Maja Leis Ljungmark
Creative/Copy: Yours truly
Producer: Ulrika Hamrén
Director of Photography: Ludvig Woll
Head of Brand: Pär Heyden
Organic Social Lead: Frida Assarsjo
Organic Social Channel Specialist: Julia Frostensson
