Polestar
Pre-Owned

MISSION

Develop a launch campaign for the Polestar Pre-Owned Program that highlights the precision and quality behind all 112 checkpoints to certify a pre-owned Polestar car.

INSIGHT

The 112-point checklist is completed with the same precision and care as a Formula 1 pit crew — just with a little more time to perfect every detail.

SOLUTION

Checked and certified – Rooted in our racing heritage, we brought a bit of pit stop energy to the process of preparing a pre-owned Polestar, reflecting the precision and care that goes into making each one feel as good as new again, ready for another lap.