MIKELLER – FICTIONAL CASE

MISSION

Develop a launch campaign for the Polestar Pre-Owned Program that highlights the precision and quality behind all 112 checkpoints to certify a pre-owned Polestar car.

PROBLEM

Despite the decreased alcohol consumption among the target group, there are occasions where alcohol is used as a tool. Often to encourage taking initiatives in social and sexual encounters.

INSIGHT

Individuals aged 18-25 report that they have had their best sexual experiences while sober.

SOLUTION

Zero alcohol, plenty of pleasure – Mikkeller is now launching the most playful beer on the market. With this campaign, we aim to highlight the positive aspects of consuming alcohol-free beer while also educating on how to best combine the enjoyment of intimate encounters with a flavorful beer.