New York Climate Week
campaign for Polestar

Polestar is partnering with Climate Week NYC to lift the lid on the impact of combustion engine cars on consumer’s lives and society through a dedicated campaign starting today, September 22.

The campaign brings attention to a common “toxic relationship”: the one between consumers and their gasoline cars. Posters across New York City and activations on social media channels during Climate Week NYC will feature messages like “Dinosaur juice addict?” or “Is it your dad’s fault? Call 1(888)260-1596 if you have a toxic relationship with gasoline”. The hotline provides arguments and facts on harmful fossil fuels and suggests a better alternative.