Abbey Road Studios Mode in Polestar 3

BACKGROUND

Polestar's Abbey Road Studios Mode is an exclusive audio feature for thePolestar 3's Bowers & Wilkins sound system, delivered via an over-the-air update, that recreates the iconic studio's sonic signature with four presets (Intimate, Open, Energised, Expansive) and a customisable "Producer Mode", inspired by vintage EMI equipment to bring the authentic feel of Abbey Road's legendary control rooms and live spaces directly into the car. 

MISSION

Create a content series that captures the new sound experience in Polestar 3 while highlighting the close collaboration between Polestar, Abbey Road Studios, and Bowers & Wilkins.

INSIGHT

Sound is best understood through creation, not explanation — experiencing music made for each sound profile makes complex audio technology feel intuitive and emotional.

SOLUTION

The Abbey Road Studio Sessions — To mark the launch of Abbey Road Studios Mode in the Polestar 3, we invited emerging artists to spend a day creating music inside the legendary Abbey Road Studio Two. Each artist reimagined selected or original tracks inspired by the unique sonic characteristics of the four presets introduced in the update, translating the studio experience from Abbey Road directly into Polestar 3.