Google Gemini
coming to Polestar
at Slush 2025

MISSION

Develop a video and out-of-home advertising campaign announcing the launch of Google Gemini in all Polestar cars, unveiled at Slush 2025, one of the world’s leading tech events.

INSIGHT

At Slush, ideas move faster than people do. Use Google Gemini as a brainstorming partner — without taking your hands off the wheel.

SOLUTION

Talking their talk – At Slush 2025, we spoke to an audience wired for ideas. Using bold copy and kinetic text animation, we showed how Google Gemini elevates the Polestar driving experience, keeping creative momentum alive on the move.